Archive for the ‘Drumbeat’ Category

Kids And The Open Web

Sunday, May 30th, 2010

This piece is a little older, but I am highlighting it as I get to know Mozilla’s Atul Varma and as I am thinking about the educational potential for Drumbeat.  On his blog, Toolness, Atul writes:

Every time I think about why I like the open web, I basically think of how well it fits with the way I learned to use and program computers as a kid: my first computer, an Atari 400, came with everything I needed to do programming, and I (or my parents) didn’t have to spend hundreds of dollars or sign an NDA to get a development tool.

Read the whole piece here.

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The Death of the Open Web

Sunday, May 23rd, 2010

In her regular New York Times Magazine column, “The Medium,” Virginia Hefferman writes:

… [A] kind of virtual redlining is now under way. The Webtropolis is being stratified. Even if, like most people, you still surf the Web on a desktop or laptop, you will have noticed pay walls, invitation-only clubs, subscription programs, privacy settings and other ways of creating tiers of access. All these things make spaces feel “safe” — not only from viruses, instability, unwanted light and sound, unrequested porn, sponsored links and pop-up ads, but also from crude design, wayward and unregistered commenters and the eccentric ­voices and images that make the Web constantly surprising, challenging and enlightening.

Read the whole piece here.

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Crisper Drumbeat messaging. Feedback?

Wednesday, May 19th, 2010

On commonspace, Mark Surman writes:

A few weeks back, I posted an updated Drumbeat description. People said it was good, but not good enough. We’ve pushed hard to come up with something better and crisper. These result is a simple set of key messages that explain Drumbeat and why it matters. We’ll use these to write site copy, update our slide decks and drive our upcoming social media campaign.

I’ve pulled the current version from the wiki and pasted below. It’s very close to final — we’re turning it into new web site copy as we speak. Feedback and tweaks welcome. As always, we’ll iterate…

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